Google Ads logo above the words 'External Creative Onboarding' on a white background.

External Creative Onboarding

Led concept test of social video onboarding, shaping trust-first design to boost adoption and recapture Google Ads budgets.

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Slide showing Google Ads 3rd Party Attribution Tools presentation title on a white background.

3rd Party Attribution Tools

Led in-depth interviews on 3P cross-platform reporting, guiding growth targets and future Google Ads measurement strategy.

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Cover page of a city guide titled "Dunro City Guide" with a focus on "Mobile and PWA’s Category System Redesign"

Dunro’s Category System Redesign

Led an information architecture redesign through large-scale card sorting, improving usability and ad visibility for 2 million users

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Meta Ads logo and text on a white background, with the phrase '3rd Party Attribution Tools'.

Event Match Quality (EMQ)

Led an information architecture redesign through large-scale card sorting, improving usability and ad visibility for 2M+ users

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